How colors affect purchases & decisions

When buying food at the grocery store, or looking to make a decision between two different products, how much influence does color and design have? This infographic breaks down the science into an easy to understand format. Prior to this, there has been a variety of information from formal studies that has highlighted the importance of different colors, etc. We often use these techniques when considering what colors to use for your signage, business cards, website or other product related information.

But here is the big take away from this infographic.

Colors increase brand recognition by 80%, and Brand recognition is directly linked to consumer confidence.

Ultimately that’s what we do here at the Sign Pad, creating visually appealing colors and branding that allow you to be recognized.

Source: KISS Metrics Blog