Inn at Laurel Point

A full-property signage rollout — Victoria, BC

Inn at Laurel Point — lead image
The Project

One hotel. A full signage program.

Inn at Laurel Point’s property — perched over Victoria’s Inner Harbour — needed a signage system as layered as the building itself. We delivered a complete program spanning architectural identity, exterior wayfinding, restaurant branding, and a full suite of interior directories and meeting-room signs.

Every piece was designed, fabricated, and installed in-house, so finishes, illumination temperatures, and type treatments stay consistent from rooftop down to the conference-room floor.

Index of works01 — 12
Rooftop at Sunset
Rooftop at Sunset01
The rooftop sign glowing against a dramatic sky.
Letterform Detail
Letterform Detail02
Close-crop of the channel letter profile and leaf mark at dusk.
Rooftop Identity — Wide
Rooftop Identity — Wide03
Large channel letters on raceway, seen across the property at sunset.
Rooftop in Context
Rooftop in Context04
The sign as it reads against the corrugated facade.
Entrance Monument
Entrance Monument05
Reverse-halo illuminated sign overlooking the Inner Harbour.
Driveway Welcome Wall
Driveway Welcome Wall06
Halo-illuminated Inn at Laurel Point mark paired with a push-thru AURA face.
Aura Restaurant — Exterior
Aura Restaurant — Exterior07
Frontlit channel letters on a backer box above the glass-walled restaurant.
Wayfinding Pedestal
Wayfinding Pedestal08
Exterior acrylic illuminated box on a fabricated base, directing guests to the entrance.
Aura Restaurant — Interior
Aura Restaurant — Interior09
Downglow push-thru LED cabinet at the corridor entrance.
Interior Directory
Interior Directory10
Printed frosted etchmark directory with CNC-cut acrylic backer panel.
Hunt Room
Hunt Room11
Meeting-room identity sign: dimensional letters on a blue acrylic panel with descriptive plaque.
McKenzie Room
McKenzie Room12
Matching meeting-room sign continuing the blue panel and frosted leaf-insert system.

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