When buying food at the grocery store, or looking to make a decision between two different products, how much influence does color and design have? This infographic breaks down the science into an easy to understand format. Prior to this, there has been a variety of information from formal studies that has highlighted the importance…

The growth of social media over the past 4 years has been staggering. Not only is it beginning to define the way we do business, but it also has the potential to expose poorly run businesses. Now more than ever, establishing active and interesting social media outlet is a requirement, not an option. If you…

If there is one thing that many businesses overlook or undervalue, it’s the foundation that they build their business on; their logo. Your logo serves two very important purposes, it creates visibility for your business, as well as establishing credibility. Need a little proof of this? Flip open your local CanPages or YellowPages book to…

Regardless of whether you are a large national franchise or a small / medium sized business, having well designed POP and retail signage helps drive sales. Having worked and managed a large retail environment for many years, I have had the advantage of seeing the difference quality POP has made for customers and the stores…

There is a lot more to designing both indoor and outdoor signage than sometimes meets the eye.  There are many questions and factors which we take into consideration both before and during the design process, to ensure that your signage project has the most impact. These following 5 factors are some of the key elements…

With the strong emergence of digitally printed vehicle wraps, there are more options than ever before that we can offer you.  If a full blown vehicle wrap is out of your budget, then a half wrap might be just the thing. Vehicle graphics have come a long way. There was a time when graphics and…

Floor graphics are a great way to create a unique and eye-catching advertisement.  With a wide range of uses from recreation centers and shopping malls to corporate offices, their use is only limited to your creativity. Check out some of the creative uses below to help spawn some of your own unique ideas! If you…